Web Design for McRae Homes

I know I say this a lot, but I really do have the most amazing clients. From the the word “go” this sweet family was working around a baby who wanted to come early, building a new home, two little girls needing step one of education and a world pandemic.

Mike and the Kidlets

Mike treats all his clients as if they are family. After all, it’s their money, their time, and their livelihood that he’s dealing with. He’s available around the clock and does whatever it takes to get the job done. Mike is the type of broker that will put on his work boots and head lamp to go in the crawl space for you, even if it’s littered with mice. He’s a unique breed of real estate agent and he’s a talented general contractor to boot.

This created an especially unique stack of challenges; creating an online vision that showcases Mike’s working style, highlights his extensive skill set and connecting it all with his talent in real estate as well. His wife Nicole is his marketing manager, house and business manager and an incredibly talented writer.

We started with a logo design that was clean and fresh with a strong and elegant bent. Working in strictly black and white, focusing on a design that was elegant enough to sell million dollar homes, but strong enough that no one would be surprised when Mike hops up on the roof to check out the gutters.

Nicole partnered closely with me to create a website that was a useful space for their clients, offering a myriad of data in a clean, friendly way. From general contracting to painting to finding a home buyer for their new listing to connecting home sellers to buyers that fall in love with their home or property, the McRae Homes website is curated to showcase their mad skill set.

Revamped: SoundTeamRealty

Jesse Paulson, Fletch Newland and Shannon Reynante are the real estate agents that make up Sound Team Realty; this team has been an incredible pleasure to work with. I love how much my agents love their clients, and the stories about this teams’ customer service are unparalleled.

This project started with a couple of hilarious meetings and some amazing writing. We took the capabilities that their previous site had and upgraded it. Then finished off with brilliant design, SEO management and IDX integration. The final product is an awesome website that actually does what they want it to do: engaging their sellers and connecting to their buyers. And with IDX they have instant updates to the Northwest Multiple Listing Service, making their website a tool that they can use anywhere.

Web Design for Rudinoff Real Estate

I have to start this story with one of my favorite designers (fangirling hard over here) Corianton Hale; Cori is the designer who created the awesome logo for Rudinoff Residential along with vodka brands that you know and he was the Art Director for the Seattle Stranger for a decade. I say all that to sort of explain what a particular challenge and privilege it was to work with his designs to create Sarah’s website.

Sarah’s website needed a facelift, some serious SEO love, and much more frequent use of the stunning properties that she lists. We started, as always, with a virtual cuppa and after an amazing chat we nailed down what she was looking for for her website and her clients’ needs.

We created an amazing backend portal for her buyer’s as well as referral pages, links for her clients to use and so much more. It was a lovely project all around, AND I got to play with one of my favorite designers from afar.

NEW TO MARKET: 8801 Golden Gardens NW

“A well-shaped house has the capacity to create a world within it.”

— Mary, Current Homeowner

Sitting within the last curve of Golden Gardens Drive before it enters the 88 acres of Golden Gardens Park, this beautifully crafted home creates a world unto itself. Surrounded by neighboring cedars, sequoias and tall big leaf maples, the home is surrounded by greenery. An evergreen hedge and cedar fence create both deep privacy for evenings with friends, a quiet coffee in the morning, as well as a secure play space for pets.

Vertical brochure and website design for 8801GoldenGardens.com, Seattle

The home was built in 1936 in the Scandinavian tradition - there are still hand-drawn architectural drawings- at a time when custom work was at a peak. The WPA was working on Golden Gardens Park at the time, building the trails, stairways and creek channels that line through the 88-acre park. Near the lower stairs, you can see 1936 stamped into a stone at the front of a small catch basin.

From the 1930’s until 2012, the home was in the family of Einar Pedersen. You can see a wood sign with his name on the back wall of the garage. They were and still are a part of the Scandanavian Ballard fishing industry.

My job was to create a logo, branding a website and an email campaign for this stunning property. I partnered with Sarah Alston, my secondary logo designer, and she took the look and feel of the details in the vintage spyhole. The owners were thrilled! I’m so freaking proud to be a part of this project!

Introducing: RE/MAX Dynamic Properties

The new website for RE/MAX Dynamic Properties

I am incredibly excited to introduce RE/MAX Dynamic Properties website! I partnered with the amazing marketing department to craft a website that the team and their licensees can be proud of. We carefully curated each image, the details, the writing and the layouts to create a fresh, clean look that invites potential buyers and sellers to stay on the site browsing beautiful homes.

This was such a cool project. And it is a feather in my cap for several reasons: not only did I get to work with the largest brokerage in Alaska, but I got to work with some of the neatest humans and there was a learning curve for the process of working with another state’s MLS. I can’t stress just how cool it is to learn about different states and I might have to add that to my business dreams, to get my hands in every state’s MLS. SO much fun!

Are you ready to take your online presence to the next level?

Sunshine & Real Estate: Lauren GeRoy

I designed the website for RE/MAX Northwest here in Washington and as part of my research I came across Lauren’s old website and immediately fangirled her; it was clear that she understands good photography, she’s an excellent writer and you can tell that she genuinely cares about each and every one of her clients. I finally got to work with her on her branding and website and she was well worth the wait.

Website for Lauren GeRoy, RE/MAX Northwest Real Estate Broker

We started with a mood board, drawing on her previous design work, long conversations and a good bit of research. I regularly encourage clients to not use a logomark that include keys, doors or houses, but once in a long while a client comes along who can handle the weight of a key in their logo. We chose a salmon/coral that is at least as sparkly as she is to go along with the simple and elegant grays and blacks. The logomark can be placed in front of or above the logo and can stand on it’s own.

This project encouraged a lot of creativity and pushed us to create a website that showcases her years of sales successes and testimonials and highlights beautiful new homes every month. We included all the bells and whistles on the site but managed to keep it clean and elegant. Lauren loved it and I’m SO thrilled to add this to my portfolio!

Web Design & Branding for Emily Martin Homes

Emily Martin has a passion for her clients, a love of the Pacific Northwest, and a talent for connecting new construction homes to their new owners. Working with Emily was an absolute treat! We started with a logo design that was clean and fresh with a modern bent and a classic style. Working with deep grays and a custom gold, Emily Martin’s logo design creates an elegance that highlights her experience with luxury homes while feeling cozy and inviting in its simplicity.

She partnered closely with me to create a website that was a useful space for her clients, offering a myriad of data in a clean, fresh way. From home staging to finding a home buyer for her new listing to connecting home sellers to buyers that fall in love with the home or property, Emily’s website is curated to clients’ needs. Looking forward to many more projects with Emily!

Introducing: Northwest Hamptons

“New England meets the West Coast in this stunning waterview home...”

— Lori DeVore, Real Estate Broker

I love it when my clients bring me stunning homes with beautiful photographs to play with! Last week I got to play with this breathtaking water view home with gorgeous interiors and welcoming backyard living.

Introducing: Northwest Hamptons.

24007 8th Place South | Des Moines, Washington

With a deep understanding of the topography, architectural design, and the needs of the modern family, this home was constructed with a clear connection to Puget Sound living.

Pass through the calming entry gate onto a private street of architecturally desirable residences and a nod toward pedigreed style. Classic, artful, and elegant. High function design throughout - from the entry, through the main living spaces, and continues into the upstairs suites and loft and downstairs to the lower level.

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The home is drenched in natural light that streams in from multiple locations – including the 18ft-high wall of floor to ceiling glass in the living room. The chef’s kitchen is outfitted with Viking appliances, stone slab countertops, a pass-through to the formal dining room has a convenient walk-in pantry and butler’s service area. At the top of the elaborate staircase is a bridge overlooking the main floor areas from either side. At one end of the bridge is a master suite that transports to another realm.  This beautiful space includes a spacious bedroom and private deck, a bathroom resembling a luxurious spa and a bedroom-size walk-in closet. The opposite end of the bridge offers a Jr. suite with updated adjoining full bath and a third bedroom. Come home to Des Moines, Washington.

Introducing: Canterwood Estate

“An enclave, incorporating brilliant design while blending modern with traditional warmth.”

— Lori DeVore, Real Estate Broker

I work with real estate agents specifically because they bring me beautiful homes to play with. This month I was blessed to create a beautiful logo/branding and a website for this beautiful home in Gig Harbor. My dream this year is to do two of these a month <crossing fingers>!

Introducing: Canterwood Estate.

12704 Tanager Drive Northwest, Gig Harbor

Nestled down at the far end of the roundabout at Tanager Drive, sits the Canterwood Estate. Partnered with a second lot set up with a stunningly designed spa-like in-ground pool, water feature and pool house. Both lots back to a greenbelt offering coveted privacy and offering a spectacular array of entertaining living spaces. The elevated ceiling height and streaming light coming through large windows have a soothing effect throughout this stunning home.

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From the kitchen, step outside onto the patio with an awning which is perfect for relaxing under the stars year-round. Nature provides a privacy backdrop of stately evergreen trees and a serene atmosphere. A synthetic turf provides a space to sharpen your putting skills in preparation for a round of golf on the highly acclaimed, private Canterwood golf course.

Even a Handyman Needs an Remodel: Roof to Cellar Contractors, LLC

Steven Strain - or as he’s affectionately known by all his clients, My Hero, The Handyman - hung out a shingle in 2013 and has been doing all the handyman things from changing a lightbulb to adding on to homes and refurbishing apartments. Over the last two years, he’s gotten so much work that he’s taken on employees and has multiple teams out making handyman magic for his clientele.

It was time for an upgrade.

We wanted a brand that would translate to apparel, website, online marketing and, of course, the vans and signage. It needed to be clean, but solid and be a brand that his team would be happy to have on their t-shirts and workwear. It only took three rounds and we hit the right tone for his business! We rocked out an awesome website and Steven is thrilled! And, I have another amazing human in my toolbox that I can recommend for real estate audits!

So, if you’re in need of a handyman to do a walk through with you on the home that’s ready to go to market and just needs some love, I highly recommend Steven Strain and Roof to Cellar Contractors, LLC!

JUST RELEASED: BarryLongHomes.com

So, for starters, Barry Long is one of the most badass real estate agents I’ve ever worked with. He’s wildly creative, hard working and really understands his clients. Barry Long and Rod Moore have been working with the MLS to change the rules of engagement a bit, and they’ve been wildly successful. They have effectively implemented changes in the Northwest MLS making us the first state in the country with a comprehensive set of accessibility options for agents to use when listing and buying homes with accessibility features.

Barry proudly offers his clients a one-of-a-kind experience that includes the distinct capability to find and market Accessible, Age-in-Place, and Universal Design properties. Whether you have existing accessibility features or want to find an accessible or adaptable home, Barry knows the right questions to ask and will work closely with you; utilizing years of first-hand experience and a strong social network to get you where you need to be.

Every step of the way this project was a blast. Looking forward to the next marketing collateral that Barry Long Homes brings to the table! <3

Special Release | For Homes on the Market 40+ Days

Property Branding | Tied with a Bow

Life happens. Listings lag. Clients fall out and change their minds. Finances can get in the way of a clients' big dreams. Luckily, your listing can always get a fresh start.

Believe it or not we might - might - be easing into a buyers market during the busy season in real estate. According to Redfin, Seattle's overall housing inventory has doubled since May 2018. Meanwhile, home values have dropped by 4.5% since last year, according to Zillow, and they're projecting the fall to continue into the next year. This is creating a slow moving perfect storm for home buyers who’ve been considering a move.

All this means that real estate brokers are seeing more days on the market, and a slower home selling season. A quick review of the NWMLS shows more than a hundred homes in the area that have been on the market for more than a month.

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Enter the Designer.

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Special Release | 7.9.19

For Homes on the Market 40+ Days

So, here’s our special Sunshine Plan for homes that have been on the market for more than the 40+ days since spring began, homes that are ready for a little bit of love and a fresh perspective, all wrapped up…

…& tied with a bow.

Karen Keefe: Waterfront & Windermere

Simple and elegant with an eye towards exceptional - words to describe both my client AND the awesome work we did for her! It begins, as most projects do, with nailing down the logo design! Our logo designer took this one and ran with it, creating a look and feel that matched Karen’s kind personality and bringing that to the forefront. The website works to highlight both her new brokerage and her clients new listings. We wanted to create a website that was easy to wander through and even easier to get lost on, showcasing a blog and her newest listings.

Italy, London & the Eastside

Website for Marilisa Vergottini, Marketplace Sotheby’s International Realty; LuxurySeattleLiving.com

Marilisa Vergottini is a lovely broker with Marketplace Sotheby’s International Realty who has a passion for good staging, a smashing sense of style and a desire to help her clients find the home of their dreams. She finds her joy in the connection with her clients and she works to do more than just sell her listings - she wants everyone to know the story of the home.

Our team partnered with Marilisa and her innate style to create an elegant website, a Mediterranean look and feel for her logo and property pages that showcase the high-end photography that she uses to tell her stories. She also brought us some of the most gorgeous homes to play with! This project was so much fun and we got to be so creative throughout!

NEW LISTING: Escala #2005

Remodeled. Redesigned. Reimagined.

Recently remodeled with wide plank rift oak floors, a wall on the southside removed to reveal more extended views of the Puget Sound. An exposed concrete ceiling adds height and custom style to the space, automatic Lutron shades make for easy privacy and walls of windows invite the sunshine in to fill the space. The elegant gourmet kitchen offers a custom-built dining bar with refrigerator drawers, granite countertops, custom backsplash and stunning Italian Pedini cabinetry. Stainless steel appliances and plenty of counterspace are ready for the budding chef. Modern custom lighting and a built-in, mirrored bar in the dining area creates a luxurious space ready for entertaining.

2 Bedrooms + Den
2 Bathrooms
1,988 Square Feet
2 Balconies
Semi-Private Vestibule
2 Parking Spaces
1 Storage Space

Offered at $2,395,000

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Collateral included a custom property website [ Escala2005.com ], a brochure, an email campaign & a Just Listed postcard

One Bourbon, One Scotch and One Website

We started with a cup of coffee, as all good conversations do; walked through what he needed his website to do, what his next steps were with his marketing and what he loved most about real estate.

We scheduled a time to do a photoshoot – which was a kick! Matt has smashing taste and style, and it came across on camera so beautifully!

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Matt started collecting high res photos and collateral for me and I reached out to one of my favorite logo designers. She took one look at Matt’s photos and said “Vogue. All the way.” And headed off to design a logo that felt like high-end fashion.

This was my first time working with an individual brokers’ IDX so I had a lot to learn and there were a few late nights with a glass of happiness. Thank heavens for youtube and a couple of stupid talented web developers who also speak designer and have a metric ton of patience. (Though I’m pretty sure by the time they were done with me, they’re giving up their jobs to become roofers. Maybe they’ll let me design their website…hmmmm.)

Website for Matt Martel, RE/MAX Northwest Real Estate Broker

This project challenged my knowledge base, encouraged creativity and pushed our team to create an incredible website that collects leads, offers easy IDX searches and showcases his sales successes and his testimonials in a clear and creative way. We included all the bells and whistles on the site but managed to keep it clean and elegant. Matt loved it and I’m beyond thrilled to add this to my portfolio! Big shout out to an amazing client and an incredible team who made this website shine.

RE/MAX Northwest

RE/MAX Northwest

Work Hard. Be Nice.

RE/MAX Northwest is the largest RE/MAX in Washington State and they are still growing. They needed a website that was dynamic and engaging, but also useful. So, it needed to be pretty, but they also needed to be able to showcase properties, build out a Market Report and blogs, and showcase their current and new brokers.

It started with their tagline: Work Hard. Be Nice. We wanted to capture the kindness and values of the people that work there, embrace the largeness of the company and welcoming to potential brokers. Wordsmithing is always important; the owners had done an incredible job of putting these values into words, which made my job much easier, and helped me understand what they needed to showcase. We made recommendations on the direction for the site, but they gave our team a lot of freedom to be creative.

Each of the ten locations is highlighted individually, with custom coded IDX feeds for each location, highlighted properties and beautiful images. Custom map design, market report design and tons of research went into this project, and the clients were thrilled with how it turned out!

Introducing: The Seattle Condo Group

The new website for The Seattle Condo Group

I’m so freaking excited to introduce this incredible website! Featuring a carefully curated collection of condos that possess the exacting standards that we expect for our clients. When we talk about the luxurious lifestyle of downtown Seattle, this is what we're talking about.

Full page ad design in Luxe Magazine, announcing the release of TheSeattleCondoGroup.com