Logo Design for Kristine Emerson

I love when a client brings me a story about how they started their career and it becomes a visual representation of their brand. Kristine shared the story of her first day on the job when she was nervous about starting a new career. She stepped out of her car and realized that the entire parking lot was covered in acorns from the stunning oak tree overlooking the office that she was preparing to walk into. She says that she realized that everyone starts out here and there were so many places that her new career in real estate was going to take her. And that was nearly fifteen years ago.

As a successful and modern real estate agent she connects with each of her clients in such a way that referrals and repeat clients are the cornerstone - or acorns - of her business. Our team wanted to incorporate that into her day-to-day branding and create a look and feel that would highlight her story while staying true to who she is.

NEW TO MARKET: 8801 Golden Gardens NW

“A well-shaped house has the capacity to create a world within it.”

— Mary, Current Homeowner

Sitting within the last curve of Golden Gardens Drive before it enters the 88 acres of Golden Gardens Park, this beautifully crafted home creates a world unto itself. Surrounded by neighboring cedars, sequoias and tall big leaf maples, the home is surrounded by greenery. An evergreen hedge and cedar fence create both deep privacy for evenings with friends, a quiet coffee in the morning, as well as a secure play space for pets.

Vertical brochure and website design for 8801GoldenGardens.com, Seattle

The home was built in 1936 in the Scandinavian tradition - there are still hand-drawn architectural drawings- at a time when custom work was at a peak. The WPA was working on Golden Gardens Park at the time, building the trails, stairways and creek channels that line through the 88-acre park. Near the lower stairs, you can see 1936 stamped into a stone at the front of a small catch basin.

From the 1930’s until 2012, the home was in the family of Einar Pedersen. You can see a wood sign with his name on the back wall of the garage. They were and still are a part of the Scandanavian Ballard fishing industry.

My job was to create a logo, branding a website and an email campaign for this stunning property. I partnered with Sarah Alston, my secondary logo designer, and she took the look and feel of the details in the vintage spyhole. The owners were thrilled! I’m so freaking proud to be a part of this project!

Sunshine & Real Estate: Lauren GeRoy

I designed the website for RE/MAX Northwest here in Washington and as part of my research I came across Lauren’s old website and immediately fangirled her; it was clear that she understands good photography, she’s an excellent writer and you can tell that she genuinely cares about each and every one of her clients. I finally got to work with her on her branding and website and she was well worth the wait.

Website for Lauren GeRoy, RE/MAX Northwest Real Estate Broker

We started with a mood board, drawing on her previous design work, long conversations and a good bit of research. I regularly encourage clients to not use a logomark that include keys, doors or houses, but once in a long while a client comes along who can handle the weight of a key in their logo. We chose a salmon/coral that is at least as sparkly as she is to go along with the simple and elegant grays and blacks. The logomark can be placed in front of or above the logo and can stand on it’s own.

This project encouraged a lot of creativity and pushed us to create a website that showcases her years of sales successes and testimonials and highlights beautiful new homes every month. We included all the bells and whistles on the site but managed to keep it clean and elegant. Lauren loved it and I’m SO thrilled to add this to my portfolio!

Logo and Listing Presentation and Social Media - Oh my!

I love -LOVE - when I get to play with multiple design pieces with a client. And if they have beautiful homes for me to play with? This is why I do what I do.

Jenn Herrmann started with a logo design, like you do. Then we started pulling together a myriad of design pieces to create a fully functional, professional and smashing style for her business this year.

Jenn Herrmann specializes in the Kitsap area, with a love for waterfront listings. The goal of the design was to create a stylish, modern logomark that could stand on its own and showcase Jenn’s current and past projects with ease. I pulled in my logo designer, Sarah Alston, and we went through several rounds to create a design piece that is unique, classic and perfect for connecting with her clients.

Once her logomark was set, we then moved into her website design, homebuyer’s book, social media pieces, a stunning listing presentation and so much more. Looking forward to the next design projects that Jenn brings my team!

Introducing: Northwest Hamptons

“New England meets the West Coast in this stunning waterview home...”

— Lori DeVore, Real Estate Broker

I love it when my clients bring me stunning homes with beautiful photographs to play with! Last week I got to play with this breathtaking water view home with gorgeous interiors and welcoming backyard living.

Introducing: Northwest Hamptons.

24007 8th Place South | Des Moines, Washington

With a deep understanding of the topography, architectural design, and the needs of the modern family, this home was constructed with a clear connection to Puget Sound living.

Pass through the calming entry gate onto a private street of architecturally desirable residences and a nod toward pedigreed style. Classic, artful, and elegant. High function design throughout - from the entry, through the main living spaces, and continues into the upstairs suites and loft and downstairs to the lower level.

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The home is drenched in natural light that streams in from multiple locations – including the 18ft-high wall of floor to ceiling glass in the living room. The chef’s kitchen is outfitted with Viking appliances, stone slab countertops, a pass-through to the formal dining room has a convenient walk-in pantry and butler’s service area. At the top of the elaborate staircase is a bridge overlooking the main floor areas from either side. At one end of the bridge is a master suite that transports to another realm.  This beautiful space includes a spacious bedroom and private deck, a bathroom resembling a luxurious spa and a bedroom-size walk-in closet. The opposite end of the bridge offers a Jr. suite with updated adjoining full bath and a third bedroom. Come home to Des Moines, Washington.

Introducing: Canterwood Estate

“An enclave, incorporating brilliant design while blending modern with traditional warmth.”

— Lori DeVore, Real Estate Broker

I work with real estate agents specifically because they bring me beautiful homes to play with. This month I was blessed to create a beautiful logo/branding and a website for this beautiful home in Gig Harbor. My dream this year is to do two of these a month <crossing fingers>!

Introducing: Canterwood Estate.

12704 Tanager Drive Northwest, Gig Harbor

Nestled down at the far end of the roundabout at Tanager Drive, sits the Canterwood Estate. Partnered with a second lot set up with a stunningly designed spa-like in-ground pool, water feature and pool house. Both lots back to a greenbelt offering coveted privacy and offering a spectacular array of entertaining living spaces. The elevated ceiling height and streaming light coming through large windows have a soothing effect throughout this stunning home.

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From the kitchen, step outside onto the patio with an awning which is perfect for relaxing under the stars year-round. Nature provides a privacy backdrop of stately evergreen trees and a serene atmosphere. A synthetic turf provides a space to sharpen your putting skills in preparation for a round of golf on the highly acclaimed, private Canterwood golf course.

Karen Keefe: Waterfront & Windermere

Simple and elegant with an eye towards exceptional - words to describe both my client AND the awesome work we did for her! It begins, as most projects do, with nailing down the logo design! Our logo designer took this one and ran with it, creating a look and feel that matched Karen’s kind personality and bringing that to the forefront. The website works to highlight both her new brokerage and her clients new listings. We wanted to create a website that was easy to wander through and even easier to get lost on, showcasing a blog and her newest listings.

Italy, London & the Eastside

Website for Marilisa Vergottini, Marketplace Sotheby’s International Realty; LuxurySeattleLiving.com

Marilisa Vergottini is a lovely broker with Marketplace Sotheby’s International Realty who has a passion for good staging, a smashing sense of style and a desire to help her clients find the home of their dreams. She finds her joy in the connection with her clients and she works to do more than just sell her listings - she wants everyone to know the story of the home.

Our team partnered with Marilisa and her innate style to create an elegant website, a Mediterranean look and feel for her logo and property pages that showcase the high-end photography that she uses to tell her stories. She also brought us some of the most gorgeous homes to play with! This project was so much fun and we got to be so creative throughout!

One Bourbon, One Scotch and One Website

We started with a cup of coffee, as all good conversations do; walked through what he needed his website to do, what his next steps were with his marketing and what he loved most about real estate.

We scheduled a time to do a photoshoot – which was a kick! Matt has smashing taste and style, and it came across on camera so beautifully!

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Matt started collecting high res photos and collateral for me and I reached out to one of my favorite logo designers. She took one look at Matt’s photos and said “Vogue. All the way.” And headed off to design a logo that felt like high-end fashion.

This was my first time working with an individual brokers’ IDX so I had a lot to learn and there were a few late nights with a glass of happiness. Thank heavens for youtube and a couple of stupid talented web developers who also speak designer and have a metric ton of patience. (Though I’m pretty sure by the time they were done with me, they’re giving up their jobs to become roofers. Maybe they’ll let me design their website…hmmmm.)

Website for Matt Martel, RE/MAX Northwest Real Estate Broker

This project challenged my knowledge base, encouraged creativity and pushed our team to create an incredible website that collects leads, offers easy IDX searches and showcases his sales successes and his testimonials in a clear and creative way. We included all the bells and whistles on the site but managed to keep it clean and elegant. Matt loved it and I’m beyond thrilled to add this to my portfolio! Big shout out to an amazing client and an incredible team who made this website shine.