No Time Like the Present: Building Your Marketing Collateral

Marilisa Vergottini’s Custom Website | Marketplace Sotheby’s Int’l Realty, 2019

Many people in the Seattle area are feeling a bit of a slow down with the current health issues we’re dealing with. Local real estate agents are feeling the pinch, though I do have several that are just rocking it right now, leaning into a potential buyer’s market. If you find that you’re stuck at home - whether by choice or circumstance - now is the time to update your marketing materials, get in front of any collateral projects that are outstanding, create a custom brand and even a stunning website.

What projects have you been putting off?

Matt Martel’s Custom Website | RE/MAX Northwest, 2019

Barry Long’s Custom Logo/Branding, Website, Brochures | Marketplace Sotheby’s Int’l Realty, 2019

One Bourbon, One Scotch and One Website

We started with a cup of coffee, as all good conversations do; walked through what he needed his website to do, what his next steps were with his marketing and what he loved most about real estate.

We scheduled a time to do a photoshoot – which was a kick! Matt has smashing taste and style, and it came across on camera so beautifully!

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Matt started collecting high res photos and collateral for me and I reached out to one of my favorite logo designers. She took one look at Matt’s photos and said “Vogue. All the way.” And headed off to design a logo that felt like high-end fashion.

This was my first time working with an individual brokers’ IDX so I had a lot to learn and there were a few late nights with a glass of happiness. Thank heavens for youtube and a couple of stupid talented web developers who also speak designer and have a metric ton of patience. (Though I’m pretty sure by the time they were done with me, they’re giving up their jobs to become roofers. Maybe they’ll let me design their website…hmmmm.)

Website for Matt Martel, RE/MAX Northwest Real Estate Broker

This project challenged my knowledge base, encouraged creativity and pushed our team to create an incredible website that collects leads, offers easy IDX searches and showcases his sales successes and his testimonials in a clear and creative way. We included all the bells and whistles on the site but managed to keep it clean and elegant. Matt loved it and I’m beyond thrilled to add this to my portfolio! Big shout out to an amazing client and an incredible team who made this website shine.

PHOTOGRAPHY | Matt Martel

Ah, photography. It’s the ability to capture a moment that will hold time at bay for a brief moment. I’ve been a second shooter for Sarah Alston Photography for nearly ten years, but I still consider myself a beginner. Last year I finally got my very own Cannon 4D - it’s not the newest, fanciest camera, but it’s all mine.

Now that I have my very own Kodachrome I’ve been learning how to shoot real estate brokers. (yuk, yuk yuk.) Last week I had the pleasure of photographing Seattle RE/MAX agent, Matt Martel. He’s kind of quiet, but honestly one of the most genuinely kind humans that I’ve had the pleasure to meet. We’re working on his new website (coming soon!) and he was in need of some new headshots, so off we went to Alki Beach. And now I get to add his adorableness to my portfolio! My life is truly amazing.

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