Sunshine & Real Estate: Lauren GeRoy

I designed the website for RE/MAX Northwest here in Washington and as part of my research I came across Lauren’s old website and immediately fangirled her; it was clear that she understands good photography, she’s an excellent writer and you can tell that she genuinely cares about each and every one of her clients. I finally got to work with her on her branding and website and she was well worth the wait.

Website for Lauren GeRoy, RE/MAX Northwest Real Estate Broker

We started with a mood board, drawing on her previous design work, long conversations and a good bit of research. I regularly encourage clients to not use a logomark that include keys, doors or houses, but once in a long while a client comes along who can handle the weight of a key in their logo. We chose a salmon/coral that is at least as sparkly as she is to go along with the simple and elegant grays and blacks. The logomark can be placed in front of or above the logo and can stand on it’s own.

This project encouraged a lot of creativity and pushed us to create a website that showcases her years of sales successes and testimonials and highlights beautiful new homes every month. We included all the bells and whistles on the site but managed to keep it clean and elegant. Lauren loved it and I’m SO thrilled to add this to my portfolio!

One Bourbon, One Scotch and One Website

We started with a cup of coffee, as all good conversations do; walked through what he needed his website to do, what his next steps were with his marketing and what he loved most about real estate.

We scheduled a time to do a photoshoot – which was a kick! Matt has smashing taste and style, and it came across on camera so beautifully!

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Matt started collecting high res photos and collateral for me and I reached out to one of my favorite logo designers. She took one look at Matt’s photos and said “Vogue. All the way.” And headed off to design a logo that felt like high-end fashion.

This was my first time working with an individual brokers’ IDX so I had a lot to learn and there were a few late nights with a glass of happiness. Thank heavens for youtube and a couple of stupid talented web developers who also speak designer and have a metric ton of patience. (Though I’m pretty sure by the time they were done with me, they’re giving up their jobs to become roofers. Maybe they’ll let me design their website…hmmmm.)

Website for Matt Martel, RE/MAX Northwest Real Estate Broker

This project challenged my knowledge base, encouraged creativity and pushed our team to create an incredible website that collects leads, offers easy IDX searches and showcases his sales successes and his testimonials in a clear and creative way. We included all the bells and whistles on the site but managed to keep it clean and elegant. Matt loved it and I’m beyond thrilled to add this to my portfolio! Big shout out to an amazing client and an incredible team who made this website shine.

RE/MAX Northwest

RE/MAX Northwest

Work Hard. Be Nice.

RE/MAX Northwest is the largest RE/MAX in Washington State and they are still growing. They needed a website that was dynamic and engaging, but also useful. So, it needed to be pretty, but they also needed to be able to showcase properties, build out a Market Report and blogs, and showcase their current and new brokers.

It started with their tagline: Work Hard. Be Nice. We wanted to capture the kindness and values of the people that work there, embrace the largeness of the company and welcoming to potential brokers. Wordsmithing is always important; the owners had done an incredible job of putting these values into words, which made my job much easier, and helped me understand what they needed to showcase. We made recommendations on the direction for the site, but they gave our team a lot of freedom to be creative.

Each of the ten locations is highlighted individually, with custom coded IDX feeds for each location, highlighted properties and beautiful images. Custom map design, market report design and tons of research went into this project, and the clients were thrilled with how it turned out!