TBT: Kadenwood | Whistler, B.C.

There’s a magic to a good advertisement. It should catch you, stop you mid-flip and make you want to crawl through the pages of the magazine, slip into cozy pajamas and a hot toddie and become one with the ad. Today’s throwback goes all the way back to 2014 and my days working with Realogics Sotheby’s International Realty.

The Collection Magazine, Ad for Kadenwood | Whistler, B.C., 2014

And of course there’s my favorite part: I got to spend so much time browsing through this snow-covered PRETTY HOUSES!

Throw Back Thursday | 270 Degrees of Spectacular

Finailized Vertical Brochure, Custom Website Design and Custom Email Campaign

Throw Back Thursday

The owners of this property loved all things outdoors, especially on the water, and they created a home that was meant to work with those ideals. The top floors act as an extensive luxury home where they can enjoy every moment and catch every sunset. The bottom floor acts as their “summer home” so they are never more than a few steps from the water. This property, to date, is one of my favorites!

Many real estate brokers are feeling a bit of a slow down with the current health issues we’re dealing with, though I do have several that are just rocking it right now, leaning into a potential buyer’s market. If you find that you’re stuck at home - whether by choice or circumstance - now is the time to update your marketing materials, get in front of any collateral projects that are outstanding, create a custom brand and even a stunning website.

What projects have you been putting off?

Throwback Thursdays | Look Book: 300 Days of Sun

Look Book: 300 Days of Sun

Multi-Broker Project

300 Days of Sun was a printed Look Book showcasing a collection of Destination Homes, highlighting their unique properties, like Wine Country, Equestrian, Mountain Views, etc. This booklet was brought together by multiple brokers and used as both an advertising piece, and a unique addition to listing presentations for each of them.

Introducing the Heart of Ravenna, House & Cottage

If I had a million dollars, this is the property I would invest in. Two distinctly different homes on one property, both homes currently have renters and the property itself is well cared for. We named this piece the Heart of Ravenna and we were off and running! First some good writing, lots of fun in the snow and bingo! Magic happened. It’s day three of the property on the market and the broker is already getting offers like crazy!

For this project, we wanted to pull from the homes’ 1920’s heritage and have the logo reflect that feel. We created a logo design and created a website that showcased the homes’ earning potential as well as creating other opportunities for the purchase. Counting the minutes until this property sells - it won’t stay on the market for long!

New to Market | 55th West

This property is a near miracle in a part of the country that’s competing with New York City for rental prices, with 4 bedrooms, 3.5 baths and 1800+ square feet a mere 23 minutes from downtown Seattle. I love when my clients bring me beautiful and inspiring properties and this is no exception. Hardwood floors, expansive kitchen, multiple outdoor spaces and can we talk about parking?

Needless to say, I was excited to play with The Britt Group and their new collection of homes! The base work was done, they just needed brochures and flyers that could be offered to their potential buyers. We rocked out a bifold brochure that showcases the property as a whole and then flyers for each individual property. They know how to maximize their efforts with good branding, excellent writing and beautiful staging and photography. This whole project was a blast - they’re looking at the first round of offers tomorrow and I’m so excited!

NEW TO MARKET | Westwind at Woodmont Beach

Finailized Email Campaign | Westwind at Woodmont Beach. Des Moines Washington

Summertime and the livin’ is easy…and getting easier!

Had a last minute client who needed a website build and an email campaign to showcase her new listing! Waterfront is my personal favorite because the sunsets are just stunning! The Westwind at Woodmont Beach is curated to take in every single sunset.

Stunning vistas, gorgeous finishes and sand between your toes anytime you want. This was a last minute listing and we rushed to get it on the market, but we made it with grace and a sense of style. Big shout out to Lori DeVore, the real estate broker and listing agent, who put all the pieces together for me and gave me the space to design something gorgeous!

UNIQUE PROPERTIES | Farmhouse Gardens, Mount Vernon

Finished Brochure for Farmhouse Gardens in Mount Vernon, Washington | Sold at $1,550,000

This property is easily one of my favorites, mostly because I have a gardeners’ heart and you can find me in my garden more often than not and this property totally tugs on my heartstrings.

As with so many things, it all starts with a picture.

To begin, my client sent me a myriad of pictures to review and choose from. I settled in with pen-and-ink (just kidding, I type - what year is it?) to write about this stunning property, leading clients down the garden path and into their new home. I took the stunning photography and created beautiful writing, styled a logomark and created a unique look and feel for the property.

Inside, the brochure tells the story of the home in words and photos and then invites the potential buyer to imagine themselves in the home. Farmhouse Gardens was an absolute treat to be involved with.

“As a graphic designer, it’s my job to make your property look good; to find the story, the heartbeat of the property and then to showcase that heart to potential buyers.”

— Jesse Gibbs

Custom Email Campaign

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SOLD | Interlaken Drive Manor

“It shows the exquisite beauty of the space and the land to perfection!
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— Ann Wilson, Heart

The Interlaken Drive Manor has six fireplaces, a ballroom, wine storage, china storage, a laundry room and hot water boiler heating system with vintage radiators. The home includes four bedrooms, three full-baths, two half-baths plus the pool house, exterior shower, wet bar and half bath. The home includes an incredible, custom in-ground pool and hot tub along with a smashing pool house.

Vertical brochure and email campaign for Interlaken Drive Manor, Seattle

Owned by the first female architect in the state of Washington for many years and spent nearly 40 years under the ownership of Ann Wilson, lead singer of the award-winning 1980’s band, Heart, this gated property is nestled in the hub of Queen Anne. I designed a website, brochure and email campaign that was adopted by Realogics Sotheby’s International Realty and disseminated it to their extensive mailing lists.

Logo Design

There’s something magical about logo design. I don’t do it as often as I’d like, and it’s easily one of the most challenging projects that I take on. It’s like creating a version of someone’s heart while driving clients to grow their business and oh, yeah - it should look cool. Piece of cake.

My job is to make you look good. But it’s also my job to understand your business and your clientele well enough to fill in the blanks where the heart of your idea bumps up against the needs of your business.

All of that being said, it’s quite rare that my favorite logos make the cut, and I wanted to share some of my personal favorites with you. Please remember, these are just my drafts, but they were too much fun to leave behind.

Final Logo, Approved

Marilisa Vergottini of Marketplace Sotheby’s International Realty needed a logo that was glamorous and classy and she wanted something with a Mediterranean flair. Luckily, my toolbox includes the lovely and talented Sarah Alston who is an incredible designer; she worked tirelessly to create a series of drafts for her to review and we were able to create a balanced and classic logo for her new brand.

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Final Logo, Approved

Nancy Klinck is a Seattle broker with Realogics Sotheby’s International Realty, and I had the privilege of designing her logo, branding and website along with multiple properties websites as well. She needed a logo that was elegant and classy, without being pretentious. The end result feels wonderfully “My Girl Friday” but with a certain Cary Grant-esque stability about it.

Final Logo, Approved.

Okay, don’t judge me…I love the door in the logomark. I just love it so much I squeed outloud when I designed it. But, just because I think it’s fabulous doesn’t mean that my client will love it. Nine times out of ten, the one that I absolutely love gets set aside for a better connection to a logo that speaks to the clients’ heart.