I get the privilege of designing for a lot of pretty homes, but Mallard Pointe is one of the coolest, most unique home projects that I’ve ever worked on. Not only are there SO many ADA attributes and customizable spaces, but the look and feel of the homes are just stunning. So, here’s what I got to play with:
BRANDING
The first thing we did was to take another run at the branding. The original design was nice but didn’t fit the actual build of the homes. We revamped it and gave it a more rustic, heavy look with a casual elegance that makes you need a warm sweater and a hot toddy.
SALES CENTER:
Once we were aligned on the branding the rest began to fall into place; the next step was to finalize the Sales Center pieces because homes are still being built but there are still ways to show off the new homes.
BROCHURES
And finally, down to the nitty-gritty with brochures. Filled with detailed sketches of the floorplans and elegant write-ups, the brochures are the tactile pieces that potential buyers will be able to walk out the door with.
There are still more projects to come with this set of homes which is why we have the Ampersand - because there’s always one more AND.
